Essex Police Reflect campaign

Advertising photography

We have shot several domestic abuse campaigns for Essex Police, each one with a different focus. This one was quite different however as it targeted the perpetrators of abuse in an effort to get them to think about, and ultimately change, their behaviour.

It was a technically challenging shoot that required us to get the right kind of expressions out of the actors so that the shot looked innocent enough on first viewing but took on a sinister edge when you saw the reflection in the mirror.

Read more about the campaign on the Essex Police website.

In the first week of the promotion

Abusers requested help

%

Increase in campaign website views

Credits

Photography: Ant Jones at CliQQ Photography
Hair & Makeup: Dottie Monaghan
Retouching: CliQQ Lab

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