Hallmark Care Homes

Lifestyle photography

Design agency Clinic got in touch to arrange this shoot for Hallmark Care Homes. We love collaborating with agencies (one of our photographers here used to work for one), it’s a joy to be able to help someone realise their vision for a client.

The campaign here was focused on two styles of images, portraits of elderly models representing residents and simple, but meticulously lit, still-life images that summed up a particular aspect of the home.

We had two models for the day, Vicky and David, who collectively had clocked up nearly a century of modelling experience! Both were fantastic and really got into character for the shoot. The style of the imagery had to be heart-warming, without sliding into anything too cheesy or clichéd.