Essex Police domestic abuse campaign
We were commissioned to shoot a series of images that were based on the quotes of real survivors of domestic abuse. Essex Police gave us the quotes and then let us come up with scenes that would show that person enjoying life now that they were free from abuse.
As with many of our clients we handled the model bookings, location scouting and hair and makeup artists all for them. This can be a useful extra service for companies who aren’t used to dealing with all the admin required to put a shoot together and we can often negotiate better rates for them.
The campaign received some incredible results, far surpassing what was expected. Essex Police noted a massive increase in page views on the campaign website, millions of people reached via social media and online advertising, positive national media coverage and evidence from members of the public that they have been empowered to leave abusive relationships.
Website traffic increase
New Facebook likes
Increase in domestic abuse reports
We hired Ant to take care of the photography for a campaign to raise awareness of domestic violence. Throughout the shoot Ant was excellent, and made the models feel comfortable and relaxed at all times. Ant manages to combine an easy-going, relaxed attitude with razor sharp photographic skill, and we couldn’t have been happier with the results.
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